Overview

Voyage, the travel and tourism magazine of Liverpool John Lennon Airport by Fabrik Studio.

The publication featured genuine insiders guides to European destinations, focusing on hotspot locations and keeping travellers up-to-date from the airport and its host city.

With more than 4.5 million passengers per year travelling through LJLA, as a business Voyage was an ideal vehicle to reach people who are either living in or visiting Liverpool.

As Sales and Marketing Director, I increased the circulation of the publication in Liverpool by 85% by introducing Voyage to Liverpool One and all of the major hotels and key visitor locations such as Liverpool One shopping centre.

To add value to our loyal readership I hosted contests with contest partners such as John Lewis and The Beatles Story.

As part of the marketing mix I set up and ran the social media channels for Voyage Magazine.

I secured meaningful advertising from Mersey Travel, Travelex, Mersey Ferries and more. I secured interviews from DJ Des Mitchell, Radio City’s own Leanne and Dave and I also introduced the popular Business and Pleasure section with Downtown in Business CEO Frank Mckenna who brought the feature to life with his considerable insights and business knowledge.

Project

Voyage Magazine.

Client

Liverpool John Lennon Airport.

What I did

Marketing • Project Management • Competitions • Advertising • Sponsorship • Social Media

Faster. Easier. Friendlier

Circulation incresed by 85%