NBA Superstar LeBron James stared in “More Than a Game” a movie that chronicles his early career and rise to success along with four other talented teammates that were a powerhouse in their high school basketball team. The story focuses on the race to the win high school championship.

The film was released at the Toronto International Film Festival and the premier held at Pacific Theaters at the Grove in Los Angeles California.

Inside Entertainment hosted the More than a game party at the  Sutton Place Hotel Toronto during the Toronto International Film Festival 2oo8

The project consisted of marketing the event as well as setting up the event at the Toronto International Film Festival. LeBron James and guests were collected from the airport in a fleet of Cadillac Escalades which that Inside Entertainment sourced along with advertising from sponsors Cadillac.

The follow-up press was covered by Sir Magazine Canada and advertising and sponsorship for the event was secured and promoted


LeBron James.


LeBron James.

What I did

Marketing • Events • Competitions • Advertising • Sponsorship • Project Management

LeBron James.

More than a team, more than a coach, more than a game.